reputation harm

What Causes Reputation Harm?

Several factors can lead to reputation harm:
High Bounce Rates: Sending emails to invalid addresses can increase bounce rates, signaling to ISPs that you have poor email list hygiene.
Spam Complaints: If recipients frequently mark your emails as spam, it indicates to ISPs that your emails may be unwanted or unsolicited.
Low Engagement Rates: Low open and click-through rates can suggest that your emails are not relevant or interesting to your audience.
Blacklisting: Your IP address or domain can be blacklisted if you're flagged for sending spam or malicious content.
Poor List Management: Using purchased or outdated email lists can lead to high bounce and complaint rates.

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