There are several factors that can lead to customer distrust in email marketing:
1. Spammy Content: Emails that are overly promotional or irrelevant can be perceived as spam. 2. Frequency: Sending too many emails can overwhelm subscribers, causing them to unsubscribe or mark your emails as spam. 3. Privacy Concerns: Mishandling personal data can erode trust quickly. 4. Inaccurate Information: Providing misleading or false information can damage your credibility. 5. Poor Design: Emails that are poorly designed or difficult to read can make your brand look unprofessional.