What Challenges Do Email Marketing Professionals Face?
Email Marketing professionals encounter several challenges, including:
Deliverability - Ensuring emails reach the recipient's inbox and not the spam folder. Engagement - Capturing and maintaining the audienceâs interest over time. Compliance - Adhering to regulations such as GDPR and CAN-SPAM laws. Personalization - Creating customized content that resonates with individual recipients. Testing - Continuously testing and optimizing email elements to improve performance.