How Do Email Marketing Professionals Measure Success?
Professionals measure the success of their email campaigns through various metrics:
Open Rate - The percentage of recipients who open the email. Click-Through Rate (CTR) - The percentage of recipients who click on links within the email. Conversion Rate - The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate - The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate - The percentage of recipients who opt out of receiving future emails.