What Challenges Do Marketing Teams Face in Email Marketing?
Despite its effectiveness, email marketing comes with its own set of challenges:
1. Deliverability Issues: Ensuring that emails reach the inbox and not the spam folder requires constant monitoring and optimization. 2. List Management: Keeping the email list clean and up-to-date is essential for maintaining high engagement rates. 3. Content Fatigue: Overloading subscribers with too many emails can lead to disengagement and higher unsubscribe rates. 4. Regulatory Compliance: Adhering to laws like GDPR and CAN-SPAM is crucial to avoid legal repercussions. 5. Personalization: Creating personalized content at scale can be resource-intensive but is necessary for higher engagement.