What Challenges Might Arise with Scaling Email Marketing?
Scaling email marketing can introduce several challenges, including:
Deliverability Issues: Sending a high volume of emails can trigger spam filters, affecting deliverability rates. Maintaining Personalization: As the audience grows, keeping emails personalized and relevant can become more complex. Resource Allocation: Ensuring sufficient resources (time, budget, and personnel) to manage larger campaigns effectively. Data Management: Handling and segmenting large datasets requires robust data management practices.