The content of your follow-up emails should be valuable and relevant:
Personalization: Use personalization techniques like addressing the recipient by name and referencing their previous interactions with your brand. Clear Call to Action (CTA): Ensure each follow-up email has a clear and compelling CTA to guide the recipient on what to do next. Additional Resources: Provide additional resources, such as case studies, testimonials, or informative articles, to help in the decision-making process. Exclusive Offers: Offering exclusive discounts or promotions can incentivize recipients to take action.