Ignoring follow-up emails can lead to several negative outcomes:
Lost Opportunities: Many potential conversions are lost simply because the follow-up email was never sent. Decreased Engagement: Without follow-ups, engagement rates tend to decline as prospects forget about your initial email. Poor Customer Experience: Customers may feel neglected, leading to a poor customer experience and diminishing brand loyalty. Lower ROI: Neglecting follow-ups can result in a lower return on investment (ROI) for your email marketing campaigns.