Content is king in email marketing. The goal is to provide relevant, engaging, and valuable information that aligns with the interests and needs of the audience. This can include:
- Educational Content: Articles, guides, and tips that provide value. - Promotional Content: Exclusive offers, discounts, and product launches. - Interactive Content: Surveys, polls, and interactive elements that engage recipients. - Personalized Content: Tailored messages based on past behavior and preferences.