The primary objective of an email can vary significantly depending on the campaign. Common objectives include:
- Promoting Products or Services: Informing subscribers about new products, special offers, or discounts. - Building Relationships: Strengthening the bond with customers by providing valuable content, updates, or newsletters. - Driving Traffic: Encouraging recipients to visit a website, blog, or social media page. - Lead Nurturing: Guiding potential customers through the sales funnel with targeted content. - Feedback and Surveys: Gathering customer opinions and suggestions to improve products or services.