What Criteria Should You Use for Deleting Contacts?
Deciding who to remove from your customer list can be challenging. Here are some criteria to consider:
- Inactivity: Remove subscribers who haven’t engaged with your emails in the last 6-12 months. - Bounce Rates: Delete addresses that result in hard bounces. - Unsubscribes: Remove contacts who have explicitly opted out. - Invalid Emails: Use email verification tools to identify and remove invalid email addresses.