Research and Gather Information Analyze your existing emails and identify what works and what doesn’t. Gather input from your team and stakeholders.
Define Your Brand Elements Clearly define your brand’s voice, tone, and visual identity. This will serve as the foundation for your style guide.
Document the Guidelines Create a detailed document that outlines all the guidelines and best practices. Use examples to illustrate each point.
Review and Update Regularly A style guide is a living document. Regularly review and update it to reflect changes in your brand or new email marketing trends.