What Data is Essential for Effective Targeted Advertising?
Collecting and analyzing the right data is fundamental. Key data points include:
Purchase History: Understanding what products or services a customer has bought helps in recommending similar or complementary items. Email Engagement: Tracking opens, clicks, and other interactions with previous emails can guide future content. Website Behavior: Monitoring activities like page visits and time spent on site provides insights into user interests. Demographic Information: Details such as age, gender, and location help in crafting more personalized messages.