How to Measure the Success of Targeted Advertising?
To evaluate the effectiveness of your targeted advertising efforts, consider tracking the following KPIs:
Open Rates: Higher open rates indicate that your subject lines and targeting are effective. Click-Through Rates (CTR): A high CTR shows that the content is relevant and engaging. Conversion Rates: Measuring the percentage of recipients who take a desired action helps assess campaign success. Unsubscribe Rates: Monitoring this metric can help identify if your targeting is off or if content is not resonating with the audience.