logistic regression

What Data is Needed for Logistic Regression in Email Marketing?

Logistic regression requires a dataset with several features that could influence the outcome. In email marketing, these features might include:
Recipient demographics (age, gender, location)
Previous interaction history (open rates, click rates)
Email content characteristics (subject line, send time, personalization)
Behavioral data (website activity, purchase history)
These features help build a model that can predict the likelihood of a recipient engaging with an email.

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