What Data is Needed for Predictive Analytics in Email Marketing?
The success of predictive analytics in email marketing relies on having access to a rich dataset. Key data points include:
Past Email Campaign Data: Open rates, click-through rates, conversion rates, and other key metrics from previous campaigns. Customer Behavior Data: Website interaction data, purchase history, and browsing patterns. Demographic Data: Information such as age, gender, location, and other relevant demographic details. Engagement Data: Customer interactions with previous emails, including opens, clicks, and unsubscribes.