Focusing on the right data points can make a significant difference:
- Demographics: Age, gender, location, and other demographic information can help segment your audience for more personalized content. - Engagement Metrics: Open rates, click-through rates, and unsubscribe rates can tell you how well your emails are performing. - Behavioral Data: Look at past purchases, browsing history, and interaction with previous emails to understand what your audience is interested in. - Feedback: Direct feedback from surveys and customer support interactions can provide valuable insights.