Having thorough documentation is crucial for litigation preparedness. Essential records include: - Consent Records: Document when, how, and where consent was obtained. - Unsubscribe Requests: Maintain records of unsubscribe requests and the actions taken in response. - Email Campaign Logs: Keep logs of all email campaigns, including dates, target lists, and content. - Privacy Policies: Ensure you have up-to-date privacy policies that comply with current regulations.