How Can You Measure Loyalty Through Email Marketing?
Measuring loyalty is essential to understand the effectiveness of your email marketing campaigns. Here are some metrics to consider:
Open Rates: Higher open rates indicate that recipients are interested in your emails. Click-Through Rates (CTR): A higher CTR shows that the content is engaging and relevant. Conversion Rates: Track how many email recipients make a purchase or take a desired action. Customer Lifetime Value (CLV): Measure the total revenue a customer generates during their relationship with your brand. Unsubscribe Rates: A lower unsubscribe rate indicates higher satisfaction and loyalty.