optimize above the fold

What Does "Above the Fold" Mean in Email Marketing?

In email marketing, "above the fold" refers to the portion of your email content that is visible to the recipient without having to scroll. This is prime real estate because it is the first thing your audience sees upon opening your email.

Frequently asked queries:

What Does "Above the Fold" Mean in Email Marketing?
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How to Conduct a Retest?
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