The General Data Protection Regulation (GDPR) is a comprehensive data protection law in the European Union. It has broad implications for email marketing, including:
- Consent: Marketers must obtain explicit consent from individuals before sending them emails. - Data Protection: Organizations must protect the personal data of their recipients and report any data breaches within 72 hours. - Right to Access: Individuals have the right to access their data and request its deletion. - Accountability: Companies must keep detailed records of how they comply with GDPR.