Tracking and analyzing your email marketing performance is crucial for continuous improvement. Key settings to adjust include:
1. Analytics Integration: - Google Analytics: Integrate with Google Analytics to track user behavior post-click.
2. A/B Testing: - Experimentation: Set up A/B tests to determine which subject lines, content, and calls-to-action perform best.
3. Reporting: - Custom Reports: Adjust settings to generate custom reports that focus on the metrics most important to your business, such as open rates, click-through rates, and conversion rates.