insights into customer behavior

What Drives Customers to Open Emails?

Understanding why customers open emails is crucial for optimizing open rates. The subject line is the first thing recipients see and plays a significant role in their decision to open an email. Personalization, such as including the recipient's name, can increase the likelihood of an email being opened. Additionally, timing is important; sending emails at times when recipients are most likely to check their inbox can improve open rates. A well-targeted email list ensures that the content is relevant to the recipient, which can also drive higher open rates.

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