There are various elements within an email that can be customized:
Subject Lines: Personalizing the subject line can make the email more appealing and increase the likelihood of it being opened. Content: Tailoring the body of the email to include information or offers that are specifically relevant to the recipient. Images: Using dynamic images that change based on the recipient's preferences or past behavior. Call to Actions (CTAs): Customizing CTAs to match the recipient's stage in the buyer's journey can make them more effective.