How Do Executives Measure the ROI of Email Marketing?
Measuring the ROI of email marketing involves comparing the revenue generated from the campaigns to the costs incurred. Executives can: - Track Revenue: Use tracking tools to attribute sales directly to email campaigns. - Calculate Costs: Include all expenses such as software, labor, and design costs. - Analyze Profitability: Subtract the total costs from the total revenue to determine the net profit generated by the email campaigns.