Logo: Your logo should be prominently displayed, usually at the top of the email, to immediately signal to the recipient who the email is from. Color Palette: Use a consistent set of colors that align with your brand. This helps in creating a uniform look across all your emails. Typography: Choose fonts that are easy to read and reflect your brand's personality. Stick to 1-2 fonts to keep the design clean and professional. Images: Use high-quality images that are relevant to your content. Avoid using stock photos that look generic. Layout: Maintain a consistent layout for your emails. This includes the placement of text, images, and CTAs (calls-to-action).