visual identity

How to Adapt Visual Identity for Different Email Campaigns?

While maintaining consistency is important, you might need to adapt your visual identity for different campaigns. Here’s how:
Seasonal Campaigns: You can incorporate seasonal elements into your existing design, like adding holiday-themed graphics or colors, without straying too far from your core visual identity.
Special Promotions: For special promotions, you might use a slightly different layout or more vibrant colors to draw attention, but still use your primary brand elements.
Segmentation: Tailor your visual identity slightly based on the segment you are targeting. For example, a younger audience might respond better to bolder colors and modern typography.

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