A/B testing involves creating two versions of an email with one differing element (in this case, the CTA) and sending them to two segments of your audience. Here’s how to do it:
Identify the element you want to test (text, color, size, etc.). Create two versions of your email with different CTAs. Randomly divide your email list into two groups. Send version A to one group and version B to the other. Analyze the results to see which CTA performs better in terms of click-through rates and conversions.