What Elements Should Be Included in a Well-Formatted Email?
Several key elements contribute to the overall effectiveness of an email. These include:
Subject Line: This is the first thing recipients see, so it should be compelling and relevant. Preheader Text: A brief summary that follows the subject line, offering additional context. Header: This often includes your logo and sets the tone for the email. Body Content: This should be concise, informative, and engaging. Call to Action (CTA): Clear and compelling CTAs encourage the reader to take the desired action. Footer: This typically contains contact information and unsubscribe options.