There are several advantages to using PPC in email marketing:
Targeted Traffic: PPC campaigns can be highly targeted, ensuring that the ads are shown to the most relevant audience. Cost-Effectiveness: Advertisers only pay when a recipient clicks on the ad, making it a cost-effective way to drive traffic. Measurable Results: PPC provides detailed analytics, allowing marketers to track performance and ROI accurately. Quick Results: Unlike organic methods, PPC can generate immediate traffic and leads.