What Elements Should Be Included in an Email Footer?
An effective email footer should include several key elements:
1. Unsubscribe Link: This is legally required to give recipients an easy way to opt-out from your mailing list. 2. Contact Information: Include your business name, physical address, and phone number to enhance credibility. 3. Social Media Links: Add icons linking to your social media profiles to encourage further engagement. 4. Privacy Policy Link: Providing a link to your privacy policy can reassure recipients about how their data will be used. 5. Secondary Call-to-Action: Whether itâs a special offer or a link to a recent blog post, a secondary CTA can capture additional interest. 6. Legal Disclaimers: If applicable, include any legal disclaimers related to the content of the email.