email footers

How to Test the Effectiveness of Your Email Footer?

Testing is crucial to ensure your email footer meets its objectives. Here are some methods:
- A/B Testing: Experiment with different designs and elements to see which combination performs best.
- Analytics: Use email marketing tools to track metrics such as click-through rates on your social media links or secondary CTAs.
- Feedback: Solicit feedback from your recipients to identify any areas for improvement.

Frequently asked queries:

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