What Elements Should Be Included in Email Brand Guidelines?
Comprehensive email brand guidelines should cover the following elements:
Logo Usage: Specify where and how the logo should appear in the emails. Include variations for different contexts. Color Scheme: Define the primary and secondary colors to be used. Provide hex codes for accuracy. Typography: Indicate the fonts to be used for headings, subheadings, body text, and CTAs. Image Guidelines: Outline the style, tone, and types of images that can be used. Ensure they align with your brand's visual identity. Voice and Tone: Describe the brand's voice and tone to ensure that the language used in emails is consistent with other marketing materials.