short and concise content

What Elements Should Be Included in Short Emails?

Even when keeping emails short, certain elements are non-negotiable:
- Clear Call-to-Action (CTA): Ensure your CTA is prominently placed and easily noticeable.
- Personalization: Tailor the email to the recipient's preferences and past behavior.
- Value Proposition: Clearly state what’s in it for them.
- Visuals: Use images sparingly to complement the text without overwhelming it.

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