How do you measure the ROI of email marketing campaigns?
Measuring the return on investment (ROI) of email marketing campaigns involves comparing the revenue generated from the campaign to the costs incurred. Key metrics to consider include the total revenue from conversions attributed to the campaign, the costs of email marketing software, and any associated labor costs. Tracking the performance of specific campaigns and comparing them against set goals can provide insights into the effectiveness and profitability of email marketing efforts. A high ROI indicates successful marketing outcomes and justifies continued investment in email marketing.