Several key elements should be manually reviewed during the email marketing process:
Subject Line: Ensure it is engaging, free of errors, and not too long. Email Content: Check for spelling and grammar mistakes, readability, and relevance of the content. Personalization Tags: Verify that all personalization tags are correctly formatted and functional. Links: Click on all hyperlinks to ensure they are not broken and direct to the correct pages. Compliance: Ensure the email complies with anti-spam regulations such as CAN-SPAM, GDPR, etc. Design: Review the overall layout, images, and call-to-action buttons.