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What is the impact of GDPR and data privacy on email marketing?

The introduction of GDPR and other data privacy regulations has forced marketers to rethink their strategies. Compliance is crucial, as violations can result in hefty fines. Marketers must obtain explicit consent from recipients and provide clear options for opting out. This has led to cleaner email lists, as subscribers who opt-in are genuinely interested in the content, resulting in higher engagement rates.

Frequently asked queries:

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What is the impact of GDPR and data privacy on email marketing?
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