What Elements Should Be Reviewed During an SEO Audit for Email Marketing?
When conducting an SEO audit for email marketing, several key elements should be reviewed:
- Subject Lines: Ensure they are compelling and contain relevant keywords to improve open rates. - Content Quality: Evaluate the relevance and value of the email content, ensuring it aligns with the interests and needs of your target audience. - Links and CTAs: Check that all links are functional and that calls-to-action are clear and strategically placed. - Image Optimization: Confirm that images are optimized with alt text and do not hinder email load times. - Mobile Responsiveness: Verify that emails are optimized for mobile devices to enhance user experience.