Why is Deliverability Important in SEO Audits for Email Marketing?
Deliverability is crucial because even the most well-crafted emails are useless if they don't reach your subscribers' inboxes. An SEO audit for email marketing should include an examination of factors affecting deliverability, such as sender reputation, email list hygiene, and compliance with spam regulations. Ensuring high deliverability rates improves the chances of your emails being opened and read, thus enhancing the overall effectiveness of your SEO efforts.