What Experience Is Necessary for an Email Marketing Role?
Experience in managing email marketing campaigns from inception to execution is highly desirable. Candidates should have a proven track record of increasing open rates, click-through rates, and conversion rates. Itâs also beneficial if they have experience with A/B testing and have worked with various email service providers (ESPs). Familiarity with data privacy regulations like GDPR and CAN-SPAM is also a plus.