What Skills Should You Look for in an Email Marketing Specialist?
When recruiting for an email marketing specialist, itâs essential to look for a variety of skills. The candidate should have strong knowledge of HTML and CSS for email template creation. Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or HubSpot is also crucial. Analytical skills are important for interpreting email campaign data and making data-driven decisions. Additionally, look for someone with copywriting skills and a deep understanding of customer segmentation and automation workflows.