Several factors can influence your email delivery rates:
Sender Reputation: This is based on the past behavior of your email campaigns, such as bounce rates, spam complaints, and engagement levels. Content Quality: Poorly designed emails with spammy content can trigger spam filters. List Hygiene: Regularly cleaning your email list to remove inactive or invalid email addresses. Authentication: Properly setting up SPF, DKIM, and DMARC to authenticate your emails. Engagement Rates: Higher engagement rates (open and click rates) can improve your sender reputation.