focusing only on short term metrics

How to Balance Short Term and Long Term Metrics?

A balanced approach involves tracking both short term and long term metrics. Short term metrics can provide immediate feedback, while long term metrics like customer lifetime value (CLV), conversion rates over time, and engagement rates offer a comprehensive view of campaign effectiveness. Regularly reviewing and adjusting strategies based on both types of metrics can lead to sustainable success.

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What are Short Term Metrics in Email Marketing?
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