Several factors can influence your spam score, including:
Content Quality: Emails with overly promotional language, excessive exclamation marks, or all-caps text can raise red flags. Sender Reputation: Your domain and IP reputation play a significant role. Consistent sending practices and maintaining clean email lists help improve this. Authentication: Properly configuring SPF, DKIM, and DMARC records can enhance your email's credibility. Engagement Metrics: Low open rates, high bounce rates, or frequent unsubscribes can negatively impact your score. Link Quality: Including links to reputable websites and avoiding URL shorteners can help maintain a low spam score.