What Factors Can Influence Email Marketing Benchmarks?
Several factors can impact your email marketing performance, including: - Industry: Different sectors have different benchmarks. For example, the open rate in the retail industry may differ from that in the healthcare sector. - Audience: The behavior of your target audience can significantly influence your metrics. A younger audience might have a higher CTR compared to an older demographic. - Content Quality: The relevance and quality of your email content play a crucial role in engagement metrics. - Send Time: The time and day you send your emails can affect open and click-through rates. Testing different send times can help optimize performance.