Here are some common industry benchmarks you should be aware of: - Open Rate: The average open rate is around 20-25%. This metric indicates how many recipients opened your email. - Click-Through Rate (CTR): The average CTR is approximately 2-3%. It measures the percentage of recipients who clicked on a link within your email. - Conversion Rate: The average conversion rate is typically around 1-2%. This metric shows the percentage of recipients who completed a desired action, such as making a purchase. - Unsubscribe Rate: The average unsubscribe rate is about 0.2-0.5%. This indicates how many recipients opted out of your email list.