Several factors contribute to the complexity of an email marketing campaign:
Segmentation: The more segments you create, the more complex it becomes to manage and target each segment effectively. Personalization: Adding personalized elements such as names, past purchase history, and customized recommendations increases complexity. Automation: Setting up automated workflows for different triggers adds layers of complexity but can improve efficiency in the long run. Content Variety: Different types of content (newsletters, promotional emails, transactional emails) require different strategies and management. Compliance: Adhering to email marketing laws and regulations, such as GDPR and CAN-SPAM, adds another layer of complexity.