Several factors contribute to database load in email marketing:
Volume of Data: The more data you have, the more load your database will experience. This includes subscriber information, engagement metrics, and historical data. Frequency of Campaigns: Sending frequent campaigns increases the load as the database needs to process and store new data regularly. Complex Queries: Complex queries for segmentation or personalization can significantly increase the load. Data Integration: Integrating data from multiple sources can add to the load, especially if the data is not cleaned and optimized.