database load

What Factors Contribute to Database Load?

Several factors contribute to database load in email marketing:
Volume of Data: The more data you have, the more load your database will experience. This includes subscriber information, engagement metrics, and historical data.
Frequency of Campaigns: Sending frequent campaigns increases the load as the database needs to process and store new data regularly.
Complex Queries: Complex queries for segmentation or personalization can significantly increase the load.
Data Integration: Integrating data from multiple sources can add to the load, especially if the data is not cleaned and optimized.

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