A robust style guide should cover several essential elements:
Brand Voice and Tone
Define the brand’s voice and tone. Is it formal or informal? Friendly or professional? This will help in crafting messages that resonate with your audience.
Email Structure
Outline the standard structure of your emails, including subject lines, preheaders, headers, body content, and footers. This ensures that every email follows a consistent layout.
Design Elements
Specify the design elements such as fonts, colors, and images. Provide guidelines on how to use logos, icons, and other branding elements.
Content Guidelines
Provide clear instructions on the type of content to include in emails. This may cover topics like promotional offers, newsletters, and important updates.
Legal Requirements
Mention important legal requirements such as including an unsubscribe link, having a physical address in the footer, and complying with regulations like GDPR and CAN-SPAM.