Several factors can contribute to a high spam rate, including:
Poor List Hygiene: Sending emails to outdated or unverified lists. Irrelevant Content: Sending content that does not align with the recipient's interests or expectations. Misleading Subject Lines: Using deceptive subject lines to entice opens. Lack of Personalization: Sending generic emails that do not engage the recipient. Frequency: Sending emails too frequently or infrequently.